Display Advertising

DIGITAL DISPLAY ADVERTISING

Digital Display Advertising, MarketingFocusing on cost-effective digital display advertising ensures your ads are being served to the right person at the right time.

Improvements in digital display advertising technology have changed the advertising Arena. It is now possible to serve the right ad to the right person to achieve maximum ROI. Advertising that was once considered only minimally useful can now be effectively leveraged to increase brand awareness and generate more sales for your company. Adscapz offers a comprehensive Programmatic display media management platform. From planning to execution, banners to native, re-targeting to programmatic, our campaigns have equal results. 


Display advertising has traditionally been a direct-response channel, used to drive one-time actions such as clicks. However, display advertising is also an important component of brand advertising. Enhance branding efforts by using standard display ads to reinforce messaging, or share your brand story through banner video ads. Pairing display ads with video ads can also markedly boost brand awareness and association.

Benefits of Display Advertising

  • Centralize campaign operation of video ads and display ads in a single programmatic advertising platform
  • Complement video reach with cost-efficient display ads
  • Receive standardized media quality, brand safety, and viewability measurements
  • Leverage powerful and seamless creative sequencing capabilities to craft a compelling story and boost engagement
  • Access fully-integrated brand survey studies to measure ad impact, then optimize campaigns to deliver maximum brand lift

Formats & Executions

Standard Display

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Video In-Display

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  • Leaderboard (728×90)

  • Skyscraper (160×600)

  • Medium Rectangle (300×250)

  • Half Page (300×600)

  • Mobile In-App (320×50)

 

 

  • Click-to-Play

  • Rollover-to-Play

  • 300×250 Video

 




Rich Media Display

  • Mobile Display Interstitial

  • Expandable Banner

  • Dynamic Creative Optimization (DCO)

  • Rising Stars

Related Formats

  • Facebook Display

  • Instagram Display

  • Native Display


Site Re-Targeting
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Site retargeting targets users who have already visited your website while they are browsing other sites on the web.
 It provides a chance to re-engage with visitors that did not initially convert.

Contextual Targeting

Contextual targeting uses categories and/or keywords of the current page a consumer is viewing to target users viewing
content highly relevant to your company's business.

Hand-Picked Site Placements

Our years of experience provides some insight into what works and what does not. We hand-pick site placements with a history of converting visitors into leads.

Social Media Ad Placements

social media sites

Social media platforms such as Facebook allow us to target consumers based on location, demographics, interests, behaviors, connections, and even target audiences similar to your current clients.

We track and analyze all data and continually optimize your display advertising campaign to increase performance and reduce wasted spend. Focusing on cost-effective display advertising ensures your ads are being served to the right person at the right time.