SEM / Social Media Marketing SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. Keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. We Make Social Media Work For Your Business How we help local businesses Protect Your Reputation Monitor the most important review and social media websites 24/7 including review alerts. Respond to reviews and messages while they are fresh. Grow Your Audience We can help you optimize your profiles and promote your business across social media websites to get customers that are ready to buy. Social Ideas & Shareable Content We provide you with engaging content specific to your industry and ideas for giveaways that grow customers. Track Your Results We provide you with an online dashboard where you can track all of your key metrics and see everything that is being said about your business online.